Family Heritage Agents in Kentucky Contribute Help and Hope for ”Wigs for Kids”; Agents Are Donating Money after Every 30th Supplemental Health Insurance Presentation to Assist Ill Children with Severe Hair Loss
Business Wire, May 10, 2006
BEREA, Ky. — By just listening to a presentation from a Family Heritage agent, Kentuckians are helping to raise funds for “Wigs for Kids,” a nationally known non-profit that restores a healthy self-image to ill children.
Wigs for Kids is headquartered in Cleveland, Ohio, and has affiliates throughout the country. The organization depends on financial contributions to transform hair donations into high-quality, human-hair wigs for children (at no cost to their families) with severe hair loss due to medical issues. It takes at least $1,500 and 150,000 strands of hair (about a dozen 12-inch ponytails) to make just one customized wig for a child.
“We have embarked on a very exciting new partnership,” announced Marty Wilhoite, Family Heritage State Director and President of Bluegrass Heritage Marketing (an independent agency of Family Heritage Life Insurance Company of America). “For every 30 individuals and/or families who hear the Family Heritage message, our agents donate $50 to Wigs for Kids in the name of those who participate in a 15-minute interview. So, while learning how our products can help families protect themselves from the financial impact of cancer, heart disease, strokes and serious accidents, Kentucky residents can contribute to a worthwhile cause – even if they don’t join the Family Heritage family!”
Chad Wilhoite, Bluegrass Heritage’s Director of Growth and Development, added, “Family Heritage Life is a generous sponsor of Wigs for Kids activities in Ohio, and we’re impressed by what we’ve learned about the organization. Bluegrass Heritage takes pride in being a good corporate citizen in this area and throughout Kentucky, and our agents are enthusiastic about helping children overcome the emotional devastation of hair loss as the result of cancer, alopecia or other conditions. We feel a special connection with the kids suffering hair loss due to chemotherapy, burns and other conditions. After all, our objective every day is to help families.”
Jeffrey Paul, the founder and president of Wigs for Kids, said, “We’re overwhelmed by the incredible generosity of the folks at Family Heritage Life and Bluegrass Heritage Marketing. We know all those who participate in this program will feel a great deal of satisfaction knowing their actions will improve a child’s quality of life.”
To learn more about the partnership between Bluegrass Heritage and Wigs for Kids, please call Bluegrass Heritage at (859) 986-7747, or Wigs for Kids at (440) 333-4433, or visit www.wigsforkids.org. To learn more about the products that Family Heritage provides to help American families, please visit www.familyheritagelife.com.
About Bluegrass Heritage
Bluegrass Heritage is an independent agency of Ohio-based Family Heritage Life Insurance Company of America and offers supplemental health insurance products to meet the needs of Kentucky residents. Bluegrass Heritage listed its most recent gross sales figures at over $1 million since its start in October, 2004, and has enrolled more than 1,500 Kentucky families in the past 18 months. Bluegrass Heritage is headquartered at 427 Chestnut Street, Suite #2, Berea, KY 40403. To contact Bluegrass Heritage, call (859) 986-7747.
About Wigs for Kids
Wigs for Kids, based in the Cleveland, Ohio area, is in its 26th year of serving the needs of children with severe hair loss due to medical issues. The primary mission of Wigs for Kids is to help children “look themselves again” and restore their self-image while they meet the challenges of conditions such as cancer and alopecia. Wigs are customized to fit each individual child, and there is no charge for the services or wigs. The organization’s revenue depends on individual and corporate donations, and hair for the wigs is provided by persons who donate at least 12-inch ponytails. The hair-sorting process provides employment for persons in a sheltered workshop under the auspices of the United Cerebral Palsy Association