0 Comments | The Virginian-Pilot and The Ledger-Star, Norfolk, VA, Oct 6, 2009
Bloggers need better disclosure, FTC says
The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.
The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren’t typical.
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The guides are not binding law but rather are interpretations of law that hope to help advertisers comply with regulations. Violating the rules, which take effect Dec. 1, could result in various sanctions including a lawsuit.
delta reaches deal on atlanta airport
ATLANTA | Delta Air Lines Inc. has reached a deal with the world’s busiest airport to extend its lease agreement there through 2017 .
Terms of the deal between Atlanta-based Delta and Hartsfield- Jackson Atlanta International Airport were not disclosed Monday.
The agreement must be approved by the Atlanta City Council and Delta’s board.
Earlier this year, Delta threatened to move some flights to other airports if it couldn’t maintain competitive costs at the airport.
AirTran Airways said it would consider doing the same if suitable new lease agreements couldn’t be reached at Hartsfield-Jackson.
The two carriers represent roughly 93 percent of the traffic at the airport
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